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Target to offer weekly deals through Black Friday weekend Dive Brief: Continuing the early holiday shopping trend, Target is offering early holiday deals from Oct. 29 to Thanksgiving weekend, the company announced Friday. New deals will roll out weekly during the time period and are available in Target stores, online and in the Target app. The retailer said deals would span all categories, including toys, gifting and entertaining items, and groceries and other essentials, according to the press release. The retailer will highlight upcoming deals each Friday in its weekly ad. Target is also bringing back price matching from Oct. 22 through Dec. 24: The retailer will match prices if an item’s cost is lowered later in the season and will match select competitors for two weeks after purchase. Target is giving exclusive markdowns, personalized deals and the Deal of the Day to members of its Target Circle loyalty program until Dec. 24. Dive Insight:
After hosting the Target Circle Week shopping event earlier this month, the retailer is extending its pre-holiday deals alongside other major retailers. Amazon held its fall Prime member sale Oct. 10 through Oct. 12, and Walmart and Best Buy kicked off their sales that same month.
Target is offering deals this year on FAO Schwarz toys after entering into a multiyear deal with the iconic toy brand in 2022. As part of the deal, FAO Schwarz will sell select toys exclusively at Target locations in a dedicated space and with its own section on the retailer’s website.
“We know our guests are looking for exceptional value this holiday season, which is why Target’s offering thousands of Black Friday deals across our entire assortment,” Christina Hennington, chief growth officer at Target, said in a statement. “Whether they’re stocking up on seasonal essentials, preparing for holiday gatherings, or looking for the perfect gift, our guests can trust Target for the combination of inspiration and affordability that’ll help them make the season special for their friends and family.”
In its announcement, the retailer touted its same-day delivery via Shipt, but the Target-owned e-commerce subsidiary reduced its staff last week. Alabama news site AL.com reported that the company laid off about 3.5% of its filled positions.
